POTENTIAL OF EDUCATIONAL INNOVATIONS IN FORMING DIGITAL COMPETENCE OF ENTREPRENEURS IN UKRAINE

INTRODUCTION The expansion of the post-industrial economy exacerbates the problem of the formation of digital competence as an integral characteristic of a modern specialist in any field of activity. This problem acquires particular relevance in the context of the development of the business environment as a driver of economic development with its inherent innovative type of thinking, an increased level of riskiness, and high dynamics of organizational and business processes. Digitalization is a global trend in the society development in the 21st century. T. Mesenburg formulated three main components of the digital economy concept in 2001 1 : 1) supportive infrastructure (hardware, software, telecommunications, networks, etc.); 2) electronic business (business through computer networks); 3) e-commerce (transfer of goods online). According to PWC experts who conducted digital economy development studies in 150 countries, Ukraine was in the group of 28 transformational countries – the penultimate on the way to the highest level 2 . In order to accelerate the spread of information and communication technologies in Ukraine, in January 2018, the Concept of Development of the Digital Economy and Society of Ukraine for 2018-2020 was approved 3 . The defining directions for the development of a digital society are: