在望加锡市PT Telkom Indonesia Tbk的产品质量和服务质量双重发挥,以提高印度客户的满意度

Eljihad Akbari Syukriah, Tryaamran Tryaamran
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引用次数: 0

摘要

本研究是一项使用调查方法的定量研究,旨在确定双重产品质量和服务质量对PT Telkom印度尼西亚Tbk IndiHome客户满意度的部分和同时影响,在KTI地区分部望加锡市。本研究的人口均为PT Telkom Indonesia Tbk, KTI Regional Division Makassar City截至2021年10月的双Play套餐服务(互联网+电视和互联网+电话)的IndiHome客户,共计79499人。研究样本采用概率抽样技术,使用错误率为0.05的slovin公式确定样本数量,并根据一定的样本标准确定了397个客户的样本。而本研究采用的数据分析方法是多元线性回归分析。结果表明:(1)产品质量和服务质量对KTI望加锡市区域IndiHome双机(互联网+电视)客户满意度具有正向显著的部分影响;(2)产品质量和服务质量对KTI望加锡市区域IndiHome双机(互联网+电视)套餐的客户满意度具有正向显著的同时显著的影响。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Dual Play Product Quality and Service Quality Towards Indihome Customer Satisfaction at PT Telkom Indonesia Tbk in Makassar City
This research is a quantitative study using a survey method that aims to determine the partial and simultaneous effect of Dual Play product quality and service quality on PT Telkom Indonesia Tbk IndiHome customer satisfaction, in the KTI Regional Division of Makassar City. The population in this study are all IndiHome customers of the Dual Play package service (Internet + TV and Internet + Phone) of PT Telkom Indonesia Tbk, KTI Regional Division Makassar City as of October 2021, which is 79,499 people. The research sample was taken based on probability sampling technique, while determining the number of samples using the slovin formula with an error rate of 0.05, and determined a sample of 397 customers with certain sample criteria. Whereas, data analysis method used in this study is multiple linear regression analysis. The results showed that (1) Dual Play product quality and service quality had a positive and significant partial effect on IndiHome Dual Play (Internet + TV) customer satisfaction in the KTI Regional Division of Makassar City, (2) Dual Play product quality and service quality had an effect positive and simultaneously significant to customer satisfaction of the IndiHome Dual Play (Internet + TV) package in the KTI Regional Division of Makassar City.
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