{"title":"探索影响零售商对炊具产品看法的变量","authors":"","doi":"10.21917/ijms.2022.0238","DOIUrl":null,"url":null,"abstract":"The cookware products are now in different brands having entered into the market which raised the competitiveness in the industry. It studies individual merchant characteristics such as demographics and behavioral variables in order to better understand customers'' requirements. It also tries to assess influences on the retailers from consumer groups such as family, friends, reference groups, and society in general. The objectives of this study are to find out the relationship between product, price, promotion and retailers’’ opinion. The survey was collected from 130 retailers’, using a structured Questionnaire. The data collected is analyzed using the statistical tools such as Average and Regression.","PeriodicalId":234766,"journal":{"name":"ICTACT Journal on Management Studies","volume":"34 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2022-08-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"EXPLORING VARIABLES THAT INFLUENCE RETAILER OPINION ON COOKWARE PRODUCTS\",\"authors\":\"\",\"doi\":\"10.21917/ijms.2022.0238\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"The cookware products are now in different brands having entered into the market which raised the competitiveness in the industry. It studies individual merchant characteristics such as demographics and behavioral variables in order to better understand customers'' requirements. It also tries to assess influences on the retailers from consumer groups such as family, friends, reference groups, and society in general. The objectives of this study are to find out the relationship between product, price, promotion and retailers’’ opinion. The survey was collected from 130 retailers’, using a structured Questionnaire. The data collected is analyzed using the statistical tools such as Average and Regression.\",\"PeriodicalId\":234766,\"journal\":{\"name\":\"ICTACT Journal on Management Studies\",\"volume\":\"34 1\",\"pages\":\"0\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2022-08-01\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"ICTACT Journal on Management Studies\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.21917/ijms.2022.0238\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"ICTACT Journal on Management Studies","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.21917/ijms.2022.0238","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
EXPLORING VARIABLES THAT INFLUENCE RETAILER OPINION ON COOKWARE PRODUCTS
The cookware products are now in different brands having entered into the market which raised the competitiveness in the industry. It studies individual merchant characteristics such as demographics and behavioral variables in order to better understand customers'' requirements. It also tries to assess influences on the retailers from consumer groups such as family, friends, reference groups, and society in general. The objectives of this study are to find out the relationship between product, price, promotion and retailers’’ opinion. The survey was collected from 130 retailers’, using a structured Questionnaire. The data collected is analyzed using the statistical tools such as Average and Regression.
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