The Blockchain That Was Not: The Case of Four Cooperative Agroecological Supermarkets

Blockchain is a technology with many applications derived from its properties. This article analyzes the case of 4 cooperative agroecological supermarkets and in what circumstances blockchain is an exciting technology to adopt. The analysis of the gathered data reveals 10 factors to consider, 5 internal and 5 external. Those factors derive into 6 blockchain domains to develop. The article concludes that in 3 of them, the drawbacks of implementing the technology, although it is theoretically appropriate, are insuperable. The article contributes to demystifying blockchain technology and applying the same business logic we use with other technical options.