ENVIRONMENTAL COMPONENT OF THE SUSTAINABLE DEVELOPMENT STRATEGY OF A HOTEL ENTERPRISE

There is a tendency in the world to preserve natural resources, because they are not limitless and exhaustible. Therefore, the strategy of sustainable development of the hotel industry, whose main activity is aimed at conserving natural resources - is a highly profitable business that can provide a significant contribution to the growth of gross domestic product at relatively low cost and short payback period. The aim of the article is to study the impact of the hotel industry on the natural and socio-cultural components of the environment. Identification of trends in the interaction of systems in accordance with modern concepts of sustainable development. It is substantiated that the concept of sustainable development of the tourism industry focuses on three aspects: economic, environmental and socio-cultural. It is established that hotels that use the strategy of sustainable development seek to reduce their impact on the environment through measures such as energy conservation, waste reduction and water conservation. In addition, hotels appeal to the environmental awareness of their guests, urging them to reuse towels and refrain from using disposable amenities. It has been proven that by implementing these measures, hotels contribute to the preservation of the environment and sustainable development, while attracting travelers who support this concept. Solutions already in use around the world include façade photovoltaic modules that convert high-rise walls into solar power plants. Energy savings can be achieved with modern full-fledged heating systems that use solar energy or other renewable energy sources. Ukraine is trying to use the rich resources of high-quality geothermal water. It is determined that the main directions of implementation of sustainable development strategies by hotel enterprises with an emphasis on eco-innovation in Ukraine are: development of modern tourist information infrastructure and hospitality industry; marketing promotion of exclusive eco-oriented hotel products on the Ukrainian and international tourist markets; improving the level of service and quality of hotel services; educational activities and scientific and educational support for the sustainable development of the industry and the activities of resorts; intensification of sustainable development of domestic hotel enterprises.