Objective and Creative Source of Visual Communication Design

For a long time, people only pursue a certain characteristic too much and ignore the dialectical unity between them. This article will start from the functional and artistic aspects of visual communication. How to make people directly understand the content of communication is the key to the entire communication behavior. Analyze the design purpose of visual communication design, how to obtain creative elements, and explore how to present creative materials in the best way and means to achieve the best results and results of the design.