TRANSFORMATION OF SEMANTICS OF THE TOKEN «VOLUNTEER» IN MEDIADISCOURS AND NETWORK-DISCOURS

The article presents an analysis of the use of the token "volunteer" in the Ukrainian electronic media and the discourse of social networks. The specifics of the semantic structure of the token and its contextual environment are determined. A set of semantic components present in the token "volunteer" in media and network discourses is presented. The focus was on the token "volunteer", the meaning of which has expanded under the influence of extralingual factors, in particular in the media and social networks. It has been proved that in media discourse and social networks peripheral semantics falls into the nuclear part of meaning – "help", "gratuitousness", "gratitude", "voluntariness". In social networks, the periphery is significantly expanded through the addition of "assistance", "patriotism", "help".