The Influence of Entrepreneurship Orientation, Business Environment and Management Ability on Business Performance of MSMEs Cafe in Tebing Tinggi City, Indonesia

Global business pressures and competition affect Micro, Small and Medium Enterprises (MSMEs), such as globalization, technological improvements, demographic and social changes, the ability to innovate, financial support, and entrepreneurship. This research was conducted to investigate the effect of entrepreneurial orientation, business environment and management ability on performance. The purpose of this study was to determine the effect of entrepreneurial orientation on performance, to determine the effect of the business environment on performance, to determine the effect of management ability on performance and to determine the effect of entrepreneurial orientation, business environment and management ability on performance. The sample used in this study was 30 small-scale cafes using the census method. Based on the results of research with multiple regression analysis results from the t test that the influence of entrepreneurial orientation influences performance, the business environment affects performance, management ability affects performance. While the effect on the simultaneous test between entrepreneurial orientation, business environment and management ability have a significant effect on MSMEs performance.