Approaches to modeling subjective opinions and value orientations of citizens for managerial decision making in the Urban environment

This paper describes the approaches to mathematical modeling of subjective opinions and value orientations of individual citizens and the society in whole in order to estimate and consider them in managerial decision making in a city. The aforementioned subjective categories are suggested to be expressed as judgment structures, mental states, mental benchmarks and a system of values. The next suggested approach is an approach to modeling of the influence of a subjective citizens' state on their motivation for action. A case study about estimation of the mental state of the society on the basis of web communities' content is used as an example of the approaches application.