企业网站对环境风险企业产生信任的潜力

M. Bermúdez-Edo, N. Hurtado‐Torres, J. Aragón-Correa, Eulogio Cordón-Pozo
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引用次数: 0

摘要

有环境风险的公司需要技术进步,以便提供可持续的方法,但也要在他们的进步中产生信任。我们运用理性行为理论提出,企业网站的用户对企业的三个特征——能力、诚信和仁慈——建立信任信念,这是理解他们在处理企业就业机会时信任意图的相关因素。我们的实验结果涉及来自欧洲一所大型公立大学的218名硕士生。我们的研究结果表明,企业网站的用户感知到的诚信和仁慈水平将增加他们接受环境风险公司工作的意愿。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Potential of the corporate web site to generate trust in environmentally risky firms
Environmental risky firms require technical advances in order to provide sustainable approaches, but also to generate trust in their progress. We use the theory of reasoned action to propose that users of the corporate web site build trusting beliefs regarding three characteristics of the firm -ability, integrity, and benevolence- which are relevant factors with regard to understanding their intention to trust when dealing with an employment opportunity in the firm. Our experimental results involved 218 master students from a large public university in Europe. Our results show that the level of integrity and benevolence perceived by the users of the corporate web site will increase their willingness to accept a job in an environmentally risky firm.
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