基于网络视频的中国文化符号跨文化传播策略

Zhong-Li Wang
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引用次数: 0

摘要

网络短视频的出现使得文化传播更加可视化和大众化。同时,网络短视频更有效地实现了不同文化间文化符号的交流。本文分析了新媒体网络短视频在跨文化传播中的现实意义,从跨文化视角探讨了网络短视频的兴起、特点以及中国文化符号的意义建构,总结了利用新媒体网络短视频构建跨文化符号的策略。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Intercultural Communication Strategies of Chinese Cultural Symbols via Online Videos
The emergence of online short videos makes cultural communication more visualized and popular. At the same time online short videos realize the communication of cultural symbols among different cultures more effectively. This paper analyzes the practical significance of online short videos of new media in intercultural communication, discusses the rise and characteristics of online short videos and the meaning construction of Chinese cultural symbols from the intercultural perspective, and summarizes the strategies of constructing intercultural symbols through online short videos of new media.
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