Evaluating the quality of Fresh Agricultural Products logistics distribution service under C2C mode: Combining AHP and PSO

∗In recent years, the e-commerce of fresh agricultural products based on "Internet + agriculture" has been developing rapidly. However, the quality of logistics distribution service has become the constraint bottleneck of fresh agricultural products in the e-commerce market. Based on the C2C mode and characteristics of fresh agricultural products, the analytic hierarchy process (AHP)was established to evaluate the quality of logistics distribution service. Then, the particle swarm optimization (PSO) algorithm was applied to modify the evaluation results by determining the weights of factors influencing the quality of fresh agricultural products distribution services. The research results put forward countermeasures, fundamentally improve the level of logistics service ability and quality, and provide better customer satisfaction.