Тамара Навроцька, Ольга Заяц, Євгенія Цюман
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摘要

本文考察了我国汽车运输企业的现状。对基于数字技术的电子商务信息门户进行了分析。众所周知,互联网用户的数量每年都在增加。因为Statista预测2021年将达到17.5%,2023年将达到22%。鉴于目前世界上有四分之一的人口通过互联网购物,这些预测似乎是合理的,甚至有点保守。在这方面,预测市场行为以创造一个适应新情况的灵活系统是最相关的。对科学著作的研究显示了科学界对开展现代商业创新的兴趣。许多作者认为,数字技术的使用是有效企业管理的关键。本文明确了现代数字技术的主要特点,这些技术有助于汽车运输企业的管理和发展。直接开展现代数字技术在汽车运输企业应用水平的基础研究。分析表明,汽车运输企业的现代活动并没有完全针对数字技术在管理和信息化发展中的应用。数据存储、隐私和数据存储的比例更高,为19%,自个人电脑出现以来,许多企业都在使用这些技术。在研究的基础上,确定了数字化技术应用的主要创新方向,有助于汽车企业的有效管理。我们就顾客使用数码设备的情况进行了研究。我们进行了一项关于消费者使用各类科技数码设备的强度的研究。研究表明,74%的消费者使用智能技术作为主要的沟通手段。也就是说,开展现代商业的主要方面,正是基于现代数字技术的使用,可以从所进行的研究中追溯到。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
DIDITAL - ТЕХНОЛОГІЇ В УПРАВЛІННІ АВТОТРАНСПОРТНОГО ПІДПРИЄМСТВА
The article examines the current state of motor transport enterprises. An analysis of the e-commerce information portal based on Digital technologies was carried out. It has been established that the number of Internet users is increasing every year. Since Statista predicts that it will reach 17.5% in 2021 and 22% in 2023. Given that a quarter of the world's population currently makes purchases via the Internet, these forecasts seem reasonable and even a little conservative. In this regard, forecasting market behavior to create a flexible system of adaptation to new conditions becomes the most relevant. The study of scientific works shows the interest of the scientific world in the innovativeness of conducting modern business. Many authors determine that the use of digital technologies is the key to effective enterprise management. The article defines the main features of modern digital technologies that help the management and development of motor transport enterprises. Fundamental research was conducted directly on the level of use of modern digital technologies in motor transport enterprises. The analysis showed that the modern activity of motor transport enterprises is not fully aimed at the use of digital technologies in management and information development. Data storage, privacy and data storage received a higher percentage of 19%, which have been used in many enterprises since the advent of PCs. On the basis of the conducted research, the main directions of innovation in the application of Digital technologies were established, which will help the effective management of the motor vehicle enterprise. A study of the use of Digital devices by customers was conducted. A study was conducted on the intensity of use by consumers of various types of technological Digital devices. The study showed that 74% of consumers use smart technologies as the main means of communication. That is, the main aspect of conducting modern business, which is based precisely on the use of modern digital technologies, can be traced from the conducted research.
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