Rizky Desyanti Fauziah, A. Arisman, Depy Muhamad Pauzy
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引用次数: 0
摘要
本研究旨在探讨产品创新与产品品质对企业竞争优势的同时及部分影响。本研究中使用的方法是一种因果法，采用定量方法对员工进行调查，样本为110名受访者。以原始数据的形式收集的数据。运用SPSS软件进行多元回归方程数据分析、多元相关分析、决定系数分析。本研究结果显示，产品创新与产品品质同时对企业竞争优势有显著影响。产品创新在一定程度上对塔斯克马拉亚摄政苏卡拉加区穆克纳绣花衣柜的竞争优势有显著影响。产品质量对Tasikmalaya Regency Sukaraja District Mukena Embroidery aiwa衣柜的竞争优势有部分显着影响。
The Effect of Product Innovation and Product Quality on Competitive Advantage
This study aimed to determine the effect simultaneously and partially of the product innovation and product quality on competitive advantage in UMKM Mukena Embroidery Aiwawardrobe, Sukaraja District, Tasikmalaya Regency. The method used in this study is a causal method with a quantitative approach to employees with a sample of 110 respondents. The data collected in the form of primary data. Multiple regression equation data analysis, multiple correlation analysis, coefficient of determination analysis using SPSS software. The results of this study indicate that product innovation and product quality simultaneously have a significant effect on competitive advantage in UMKM Mukena Embroidery Aiwawardrobe, Sukaraja District, Tasikmalaya Regency. Product innovation partially has a significant effect on the competitive advantage of Mukena Embroidery Aiwawardrobe, Sukaraja District, Tasikmalaya Regency. Product quality partially has a significant effect on competitive advantage in Mukena Embroidery Aiwawardrobe, Sukaraja District, Tasikmalaya Regency.
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