IMPLEMENTATION OF COMMUNICATIVE PROTECTION STRATEGY IN UKRAINIAN POLITICAL TALK-SHOWS

The article examines the manifestation of the communicative strategy of protection, which is used as a reaction of the addressee in the case of the interlocutor's choice of conflicting strategies of speech interaction in political talk-shows. An overview of approaches to defining and distinguishing communication strategies is presented and a detailed analysis of defense strategy in interactive political discourse is presented. It is argued that the defensive strategy is related to the communicative behavior of the addressee of a political conflict, who has a weaker position, less convincing to theaudience, but defends his beliefs by opposing the position of the speaker. Under such conditions, the addressee reacts to the aggressive speech behavior of the speaker, but does not agree with him, does not seek to understand, but on the contrary - inflates the conflict and acts as a political opponent. The defense strategy was found to be represented by communicative tactics of justification, evasion of response and counteractionto provocation.