3D Technology-Based Servitization: an Explorative Study of Business Model Innovation

Servitization and digitalization are profoundly shaping companies’ activities. However, firms face significant challenges in implementing advanced services as well as in capturing value from investments in digital technologies. This has drawn the interests of scholars on digital servitization as a business model innovation process to cope with such difficulties. Yet, the literature seems to lack empirical evidence on digital servitization. Moreover, while increasing attention has been paid to Internet of Things, other technologies have been neglected. Hence, the study aims at understanding the role of 3D technologies in enabling digital servitization by conducting an explorative case study within the fashion industry.