{"title":"外表吸引力的后果","authors":"Nabila Maghfiroh, Sri Dewi Yuningsih, F. Rahayu","doi":"10.33062/mjb.v7i2.4","DOIUrl":null,"url":null,"abstract":"The purpose of this research is to analyze the positive effect of Physical Attractiveness on Trustworthiness and Perceived Expertise and analyze Trustworthiness and Perceived Expertise have a positive effect on Purchase Intention. The sampling technique in this research uses \"purposive sampling\" with the criteria that respondents are individuals who use local skincare products. This research uses primary data obtained through the distribution of questionnaires distributed to 200 respondents. The results of this research indicate that there is a positive effect of Physical Attractiveness on Trustworthiness and Perceived Expertise. And there is a positive effect of Physical Attractiveness and Trustworthiness on Purchase Intention.","PeriodicalId":259015,"journal":{"name":"The Management Journal of Binaniaga","volume":"13 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2022-12-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"Consequences of Physical Attractiveness\",\"authors\":\"Nabila Maghfiroh, Sri Dewi Yuningsih, F. Rahayu\",\"doi\":\"10.33062/mjb.v7i2.4\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"The purpose of this research is to analyze the positive effect of Physical Attractiveness on Trustworthiness and Perceived Expertise and analyze Trustworthiness and Perceived Expertise have a positive effect on Purchase Intention. The sampling technique in this research uses \\\"purposive sampling\\\" with the criteria that respondents are individuals who use local skincare products. This research uses primary data obtained through the distribution of questionnaires distributed to 200 respondents. The results of this research indicate that there is a positive effect of Physical Attractiveness on Trustworthiness and Perceived Expertise. And there is a positive effect of Physical Attractiveness and Trustworthiness on Purchase Intention.\",\"PeriodicalId\":259015,\"journal\":{\"name\":\"The Management Journal of Binaniaga\",\"volume\":\"13 1\",\"pages\":\"0\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2022-12-31\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"The Management Journal of Binaniaga\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.33062/mjb.v7i2.4\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"The Management Journal of Binaniaga","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.33062/mjb.v7i2.4","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
The purpose of this research is to analyze the positive effect of Physical Attractiveness on Trustworthiness and Perceived Expertise and analyze Trustworthiness and Perceived Expertise have a positive effect on Purchase Intention. The sampling technique in this research uses "purposive sampling" with the criteria that respondents are individuals who use local skincare products. This research uses primary data obtained through the distribution of questionnaires distributed to 200 respondents. The results of this research indicate that there is a positive effect of Physical Attractiveness on Trustworthiness and Perceived Expertise. And there is a positive effect of Physical Attractiveness and Trustworthiness on Purchase Intention.
求助内容：
应助结果提醒方式：
京公网安备 11010802042870号
