PROBLEMS AND GUIDELINES OF THE DEVELOPMENT OF CONSTRUCTION ENTERPRISES IN THE CURRENT CONTEXT OF ECONOMIC ACTIVITY

Abstract. The study was aimed at revealing the problems were faced by domestic enterprises of the construction industry and enterprises of related industries of the national economy of Ukraine, which are customers or consumers of construction products. The importance of efficient work of construction enterprises for the economy as a whole was substantiated. It was emphasized that the search for mechanisms to improve the efficiency of the construction industry is complicated nowadays by processes of intensification of the political and financial crisis in Ukraine, which also are slowing down the development of integration processes into the European Economic Area. The decisive role of creating a favorable investment business climate, the consistent transition from domestic to European standards in construction, the reforming the legislative and regulatory framework in the industry have been defined. According to the official data of the State Statistics Service of Ukraine, the dynamic of the volume of construction products was analyzed and the trends and consequences of changes in the industry were substantiated. It was proved that the efficiency of construction enterprises depends on a number of factors that are specific to enterprises in this industry, the main of these factors are: the use of construction products is possible only at the place of its production and there is a significant dependence of the industry on natural factors that in case of the unplanned events have negative affect to the duration of the technological cycle and lead to additional loss of resources; features of temporary interaction between enterprises and organizations of different sectors of the national economy during the creation of construction products necessitates technical-economic and technical-technological intra-and inter-industry links. It was emphasized that the systematized characteristics of the industry are the prerequisites on which the anti-crisis strategy of enterprise development should be based, which determines the priority directions of development and the mechanism of their financing. The analysis of the structure of sources of financing of capital investments in Ukraine was carried out. The complexity of the conditions of operation of construction enterprises was proved, which increases the responsibility and independence in making management decisions to ensure the efficiency of their economic activities in the current conditions of integration into the EU. The guidelines for the development of construction enterprises were outlined, taking into account the current trends in the industry and the economy of Ukraine as a whole, which will further form an anti-crisis strategy for the development of the industry aimed at integrating the domestic economy into the European Economic Area.