交易视频点播的实际应用:技术接受模型的扩展

2021 International Conference on Informatics, Multimedia, Cyber and Information System (ICIMCIS Pub Date : 2021-10-28 DOI:10.1109/ICIMCIS53775.2021.9699327

Yasmin Amalia, P. W. Handayani, Ika Chandra Hapsari

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引用次数: 2

摘要

本研究旨在分析影响人们采用交易式视讯点播服务的因素。本研究采用定量方法，通过在线问卷调查了359名受访者。然后，通过对五名受访者的访谈，对定量结果进行验证。本研究所得数据采用基于协方差的结构方程模型进行处理和分析。结果表明，感知易用性、感知有用性、社会价值和货币价值是影响TVOD服务使用意愿的因素，这些意愿影响了印度尼西亚TVOD服务的实际使用。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Actual Use of Transactional Video on Demand: The Extended of Technology Acceptance Model

This study aims to analyze the factors that influence someone to adopt transactional video on demand (TVOD) services. This study uses a quantitative approach involving 359 respondents through an online questionnaire. Then, the validation of quantitative results was carried out through interviews with five respondents. The data obtained in this study were processed and analyzed using the Covariance Based Structural Equation Model. The results showed that perceived ease of use, perceived usefulness, social value, and monetary value were factors that influenced the intention to use TVOD services, where these intentions affect the actual use of TVOD services in Indonesia.

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来源期刊

2021 International Conference on Informatics, Multimedia, Cyber and Information System (ICIMCIS

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