Click & Transit Application – Application for Commuter Based on Transit Mobile Payments to Improve Transit System and Encourage Public Transit Unit Usage

Commuters with high mobility create a complex transit system that implies the various usage of TU (transit unit). Boarding into Bus Rapid Transit or alighting from High Speed Train becomes daily routine to finally arrive in working place or school. Old-fashioned fare collection of transportation system is by paying the fare directly and buying the paper-based tickets. The old way seems to be not efficient for transit agencies. As the technology improves, the fare collection can be occurred by electronic ticket, moreover by mobile payments. By implementing transit mobile payments, transit unit payment will be easily accessed from every commuter smartphone. Providing the phone with Click & Transit Application is one way to help the transit agencies analyze transit system and congestion. The data collection from commuters’ smartphone, by clicking in the gate in and gate out, needed for improving the transit system related by passenger O-D (Origin Destination) and transportation mode usage. From the data also can be known how many times that the commuters use public transit unit, so that the transit agencies know their loyalty. Every click for paying the public transit fare will result into points. The points which are collected by the application system can be exchange with some rewards such as food voucher, fashion voucher, or free riding TU. A cooperation between transit agencies and merchants who provide the reward should be more interesting. To conclude, Click & Transit Application gives advantages for both transit agencies and commuters. The transit agencies are helped for the transit system analysis by the data collection. The public transit passenger will be increased because of the reward system, so that the traffic burden may be lighter. Moreover, the commuter will be more loyal to use public transit unit as a choice for their everyday mobility.