电子商务:谁是奢侈品的国际消费者?电子消费者定制的交叉研究(实证方法)

Proceedings of 2010 IEEE International Conference on Service Operations and Logistics, and Informatics Pub Date : 2010-07-15 DOI:10.1109/SOLI.2010.5551606

A. Broillet, M. Dubosson, Sacha C. Varone

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引用次数: 2

摘要

奢侈品电子商务刚刚起步，我们并不了解奢侈品电子消费者的消费特征。那么，在这个领域，定制是什么，需要尊重哪些因素?我们的结果是基于163份来自国际奢侈品电子消费者的调查问卷。他们清楚地表明，女性奢侈品电子消费者并不比男性奢侈品电子消费者购买更多。我们在年轻的电子消费者和Web 2.0用户中获得了相同的结果。因此，国际电子商务服务可以直接适应奢侈品电子消费者的特定需求和期望。

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E-commerce: Who is the international consumer of luxury goods? A cross study of e-consumer customization (an empirical approach)

The luxury e-business is just in the launching phase and we do not know the consumer profile of the luxury e-consumer. So who is it and what are the factors to respect for customization in this sector? Our results are based on 163 questionnaires from international luxury e-consumers. They show clearly, that female luxury e-consumers are not buying more than male luxury e-consumer. We have obtained the same results for young e-consumers and the Web 2.0 users. So, international e-commerce offer can be directly adapted to specific needs and expectations from the luxury e-consumer's side.

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Proceedings of 2010 IEEE International Conference on Service Operations and Logistics, and Informatics

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