Analysis and Study of Behaviors of Enterprise Adopting Consumer Product Standard

Consumer product standard is of great significance to uplifting the consumer product quality, forcing the consumer product equipment manufacturing industry to transform and upgrade and others. Based on the data of investigation into 143 Chinese consumer product enterprises, the study has analyzed the present situation of standard adoption among Chinese consumer product enterprises, and research and analysis results indicate that generally, Chinese consumer product enterprises adopt poly-type consumer product standard and willingly use ones with higher requirements to uplift the quality of their products. However, consumer product enterprises' decisions on standard adoption have been greatly influenced by such aspects as regulation and finance motivation of consumer product enterprises, their attitude towards standard adoption, control of standardization cost, enterprise property, whether the product is distributed abroad, and whether related policies are understood.