社交媒体对传统媒体的冲击:回顾《马来西亚前锋报》停刊的原因

M. M. Kobiruzzaman, Akmar Hayati, Ahmad Ghazali
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引用次数: 1

摘要

社交媒体改变了人们的行为、态度、习惯、生活方式和沟通过程。这位学者将社交媒体描述为一把双刃剑,因为它对社会有积极和消极的影响。本文的目的是确定社交媒体对传统媒体的影响,特别是对印刷报纸的影响。系统评价中的内容分析已应用于收集二手来源的数据,如期刊文章、报纸文章、政府网站和非政府网站。根据收集到的数据,社交媒体对社会的积极作用是传授知识,加速沟通过程,建立虚拟工作场所和电子商务营销。另一方面,社交媒体的负面影响是网络欺凌、黑客攻击、成瘾和传播假新闻。社交媒体已经威胁到了纸质报纸,记者们面临着保持正轨的挑战。由于社交媒体的革命和马来西亚以社交媒体为基础的公民新闻实践,每日印刷报纸的发行量逐渐下降。由于订户急剧减少,许多报纸被迫停刊。最后,本文提供了一个审查背后的原因关闭印刷报纸在马来西亚。基于讨论和先前的研究,本文提出了马来西亚前锋报关闭的三个重要原因:经济状况不佳,政治危机,社交媒体革命,以及马来西亚的公民新闻实践。总之,讨论的建议很少,可能有助于马来西亚的印刷报纸在数字时代生存。关键词:社交媒体;影响;传统媒体;报纸;公民新闻
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Social Media Impact on Traditional Media: A Review on the Reason Behind the Closure of Utusan Malaysia
Social media has changed people's behaviour, attitudes, habits, lifestyles, and the process of communication. The scholar describes social media as a double-edged sword because of having a positive and negative impact on society. The aim of the paper is to identify the effects of social media on traditional media, especially on printed newspapers. Content analysis in systematic reviews has been applied to collect data from secondary sources such as journal articles, newspaper articles, government websites, and non-government websites. Based on the collected data, social media's positive effects on society are imparting knowledge, accelerating the communication process, building a virtual workplace, and e-commerce marketing. On the other hand, social media's adverse effects are cyberbullying, hacking, addiction, and spreading fake news. Social media have threatened the printed newspaper, and the journalist confronts challenges staying on track. The circulation of the daily printed newspaper declined gradually due to the revolution of social media and social media-based citizen journalism practising in Malaysia. Many newspapers have been compelled to cease their operation due to losing subscribers dramatically. Finally, this paper provides a review of the reason behind the closure of printed newspapers in Malaysia. Based on the discussions and the previous study, the paper presents three significant reasons behind Utusan Malaysia's closure: poor economic conditions, political crisis, social media revolution, and citizen journalism practising in Malaysia. In conclusion, few suggestions have been discussed that might help printed newspapers in Malaysia to survive in the digital era. Keywords: Social Media; Impacts; Traditional Media; Newspapers; Citizen Journalism
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