POP-ARCHITECTURE AND INDUSTRIAL DESIGNING

In 1957, CIAM was replaced by International Council of Societies of Industrial Design that initiates the final reorientation of architecture to industrial production of structures as well as to wide-scale building. The strategy of urban build-up individualization was realized in the 1980s through dividing of the following constituents: construction technologies, industrial development and mechanization of the elements that leads to source-saving. Computer-aided engineering has led this process to final stage of development in Beam-technologies, allowing modelling of such functional parameters of construction project as design, building process, supplying activity, delivery of materials, maintenance of buildings. Complex of these functional processes does not guarantee the art quality of wide-scale building i.e. pop-architecture. The article is devoted to strategies and ways of the problem solution in pop-architecture such as followings: complement of building background with a symbol object; design of new attractive architectural forms but not important; understanding of classical forms; the form transformation by the super graphics.