Factors Affecting Online Shopping Behaviour

Online shopping has become new sort of retail searching. It’s currently been adopted everywhere the planet together with India. For international retailers, India has been attaining significance as a potential moneymaking market place. Indian shoppers have started to understand the advantages of having internet for purchasing goods online, since the latest economic reforms. However, net sales don’t reflect the growing range of web users. Thus, in order to understand the way to stimulate the way of on-line shopping behaviour of Indian customers, it’s necessary to identify the factors that affect their on-line shopping behaviour. This paper examines the key factors that have an effect on shopping for motives of customers for on-line shopping for or E-searching. The study’s objective is to find out the factors that affect Indian consumers’ behaviour toward online shopping which can be used as a basis to factually find out the factors affecting the online consumer buying process. Also, it will be good to comprehend the models suggested by the different interested researchers in the relevant area of research.