The Consumer Citizen, Political Knowledge, and Political Attitudes

This chapter investigates the consumer citizen’s relationship with political knowledge and political attitudes. A survey experiment in the United States shows that taxpayer receipts can increase knowledge; evidence from a field experiment conducted in the United Kingdom, about the U.K. government’s nationwide distribution of taxpayer receipts, reaches similar conclusions. Yet the receipt is unable to affect a host of attitudes, including toward redistribution. But the consumer citizen’s attitudes toward redistribution can be changed—not just through alignability, but because of the everyday pressures of consumer life. This is illustrated by an experiment that finds that reminders of consumer debts can lead people to become more supportive of higher taxes on the rich.