Strategi Pengembangan Budidaya Jamur Tiram (Pleurotus ostreatus) pada Kelompok Tani Surya Hijau Suryodiningratan, Mantrijeron, Kota Yogyakarta

The phenomenon of regional development so far is the accelerated development in urban areas which results in increasingly narrow agricultural land. The limitations of agricultural land in urban areas require creativity from agricultural stakeholders so that farming businesses can continue to run well. One agricultural actor who is quite creative in utilizing limited land in the middle of the city is the Surya Hijau farmer group. The role of the Surya Hijau Farmer Group in carrying out agricultural activities in the middle of the city with limited land is interesting enough to be studied more deeply. That's why the authors are interested in researching the development strategy of Oyster Mushroom cultivation in the Surya Hijau Farmer Group. The method used in this research is descriptive analysis, which focuses on the problems that exist in the present based on the data collected, then the data is compiled, explained and analyzed based on the relevant theory. Based on the research conducted by the author, it is known that the Surya Hijau Farmers Group has the power with the legality that has been owned, loyal human resources and low commodity prices with good product quality. Opportunities that are owned include; has an extensive market network, community support for urban farming, the possibility of developing production on member lands and the existence of government support. The weaknesses of the Surya Hijau Farmer Group include; the mushroom cultivation area belonging to the Surya Green Farmer Group is limited, the production capacity is small, the capital is limited and the cultivation technology is still simple. Meanwhile, the threats facing the Surya Hijau Farmer Group include; more experienced competitors, uncertain weather changes, Covid-19 pandemic and pest attacks. An alternative strategy that can be applied is to adjust the opportunities you have with your strengths and anticipate weaknesses through your strengths. In addition, an alternative strategy that can be used is to utilize the strengths to prevent threats and overcome weaknesses to be used as opportunities and even the strengths of the Surya Hijau farmer group.