{"title":"创造数字音乐服务的体验","authors":"Alev Kocak Alan, Ebru Tümer Kabadayi, Selen Bakış","doi":"10.4018/978-1-5225-8015-7.CH008","DOIUrl":null,"url":null,"abstract":"This chapter explores behavioral intention of consumers of online music services through analyzing the relationship between experiential motives (enjoyment, escape, epistemic curiosity, and social affiliation) of consumers and their trust in these service providers. Besides, the moderating role of personal characteristics namely personal innovativeness and individual mobility on the trust and behavioral intention relationship is analyzed. Theoretical model and seven hypotheses were proposed and structural equation modelling (SEM) was used to test these hypotheses. Data were collected via online survey and 404 usable surveys were gathered. The results suggest that all experiential motives have a positive effect on trust in the service provider and trust has a positive effect on the behavioral intention of online music service users. Interaction effects of trust and personal innovativeness and trust and individual mobility on the adoption of these services were also justified.","PeriodicalId":189328,"journal":{"name":"Advances in Marketing, Customer Relationship Management, and E-Services","volume":"28 12","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"3","resultStr":"{\"title\":\"Creating Experience in Digital Music Services\",\"authors\":\"Alev Kocak Alan, Ebru Tümer Kabadayi, Selen Bakış\",\"doi\":\"10.4018/978-1-5225-8015-7.CH008\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"This chapter explores behavioral intention of consumers of online music services through analyzing the relationship between experiential motives (enjoyment, escape, epistemic curiosity, and social affiliation) of consumers and their trust in these service providers. Besides, the moderating role of personal characteristics namely personal innovativeness and individual mobility on the trust and behavioral intention relationship is analyzed. Theoretical model and seven hypotheses were proposed and structural equation modelling (SEM) was used to test these hypotheses. Data were collected via online survey and 404 usable surveys were gathered. The results suggest that all experiential motives have a positive effect on trust in the service provider and trust has a positive effect on the behavioral intention of online music service users. Interaction effects of trust and personal innovativeness and trust and individual mobility on the adoption of these services were also justified.\",\"PeriodicalId\":189328,\"journal\":{\"name\":\"Advances in Marketing, Customer Relationship Management, and E-Services\",\"volume\":\"28 12\",\"pages\":\"0\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"1900-01-01\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"3\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Advances in Marketing, Customer Relationship Management, and E-Services\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.4018/978-1-5225-8015-7.CH008\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Advances in Marketing, Customer Relationship Management, and E-Services","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.4018/978-1-5225-8015-7.CH008","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
This chapter explores behavioral intention of consumers of online music services through analyzing the relationship between experiential motives (enjoyment, escape, epistemic curiosity, and social affiliation) of consumers and their trust in these service providers. Besides, the moderating role of personal characteristics namely personal innovativeness and individual mobility on the trust and behavioral intention relationship is analyzed. Theoretical model and seven hypotheses were proposed and structural equation modelling (SEM) was used to test these hypotheses. Data were collected via online survey and 404 usable surveys were gathered. The results suggest that all experiential motives have a positive effect on trust in the service provider and trust has a positive effect on the behavioral intention of online music service users. Interaction effects of trust and personal innovativeness and trust and individual mobility on the adoption of these services were also justified.
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