Mamlukhah Mamlukhah, Faiz Inayah
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摘要

这种类型的研究是定性研究。定性研究是一种研究类型,其结果不是通过统计程序或其他形式的计算获得的。定性研究方法是一种目的抽样研究,是一种非随机抽样技术,研究人员根据研究人员的目标确定具体特征来确定抽样,从而期望它能回答研究人员的问题。因此,研究人员只需要在采样技术和用户指示方面采取重要措施。本研究的目的是为了了解MA Al Amiriyyah Blokagung Tegalsari Banyuwangi的教育营销策略如何,努力改进MA Al Amiriyyah Blokagung Tegalsari Banyuwangi的教育营销策略,了解影响MA Al Amiriyyah Blokagung Tegalsari Banyuwangi营销策略的驱动和抑制因素。本研究使用的数据分析工具是交互模型,包括数据显示、数据还原、数据收集、结论得出和数据验证。研究得出教育营销营销策略矩阵是一种通过横向整合或稳定(收益没有变化)的集中策略。与IE矩阵(内部外部)平均有2.50-3.00。总IFAS值为3.00,EFAS值为2.95。本研究的结论是教育营销中使用的策略,分为短期和长期两种策略,通过营销组合来改善教育营销的努力,影响教育营销策略的驱动和抑制因素,即其他竞争对手和同一地区的教育机构的存在,以及没有伊斯兰学校的感觉
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Strategi Pemasaran Pendidikan di MA Al Amiriyyah Blokagung Banyuwangi
This type of research is qualitative research. Qualitative research is a type of research whose findings are not obtained through statistical procedures or other forms of calculation. Qualitative research method is a type of purpose sampling research that is a non-random sampling technique where researchers determine the sampling by determining specific characteristics in accordance with the objectives of the researcher so that it is expected to answer the researcher's problems. So the researchers only need to take important points regarding sampling techniques and user indications. The purpose of this study was to find out how education marketing strategies in MA Al Amiriyyah Blokagung Tegalsari Banyuwangi, efforts in improving education marketing strategies in MA Al Amiriyyah Blokagung Tegalsari Banyuwangi, knowing the driving and inhibiting factors that influence the marketing strategy of MA Al Amiriyyah Blokagung Tegalsari Banyuwangi. Data analysis tools used in this study are interaction models, which consist of data display, data reduction, data collection, conclusion drawing and data verification. The research results obtained are the educational marketing marketing strategy matrix is a strategy of concentration through horizontal integration or stability (there is no change in earnings). With IE matrix (internal external) has an average of 2.50-3.00. With a total IFAS value of 3.00 and an EFAS value of 2.95. The conclusion in this study is the strategy used in education marketing which is divided into two short-term and long-term strategies, efforts to improve education marketing by marketing mix, the driving and inhibiting factors that influence education marketing strategies namely the existence of other educational institutions that are competitors and are the same area, and the feeling of not having a madrasah
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