Designing a University Tartan: A Case Study

The study provides a look at the process involved and outlines the eight steps taken in developing a university tartan design. American universities are creating their own tartan designs and marketing university branded apparel and other merchandise that incorporates that tartan pattern into the product design. University branded, tartan products are significant because they provide opportunities for university stakeholders such as faculty, staff, students, and alumni to express their school pride and affiliation. This study is unique because it adds to the body of scholarly knowledge related to university designed tartans.