Constructiveness of constructive journalism in a conflict-generating social-communication environment

The article considers the potential communication possibilities of such a new media phenomenon as constructive journalism / solution journalism in relation to its impact on the level of conflict-genicity of the social-communication space. the prospects of constructive journalism / solution journalism in overcoming the competition of classical journalism with social media and overcoming the crisis of traditional journalism are also analyzed. Reflections on the potential of traditional journalism in the aspect of reducing the level of conflict-genicity of the social and communication environment in the article unfold against the background of ideas about the receptive requests of the modern media audience for quality, verified, exclusive and useful information and appear to be justified and relevant in the context of the analysis of the communication potential of constructive journalism / solution journalism as a new media phenomenon. Constructive journalism / solution journalism is a new trend in the field of journalism, which is characterized by several fundamental features that give grounds for asserting that it is able to provide a new impetus to overcome competition with non-professional journalism and help professional media activity to get out of the crisis in which it found itself and satisfy the above-described audience requests. 1. Constructive journalism is a “revision” of journalistic intentions and opportunities for communicating with the media audience and restoring social dialogue. 2. Constructive journalism is a new approach to journalism. 3. Constructive journalism is a new journalistic proposal regarding the communicator in the process of mass communication. 4. Constructive journalism is an effective competition of professional mass media activity with the information activity of social media. Constructive journalism / solution journalism can be implemented in the form of separate materials in traditional mass media, separate sections in traditional mass media with the appropriate name, and also as separate media projects. Constructive journalism / solution journalism is able to reduce the conflict-genicity of the social communication environment because it has the potential and prospects to make the position of the media audience more adequate, reducing the level of its emotional instability and expanding the field of perceived and adequately seen phenomena, processes, issues of the current socio-cultural life. In the variant of constructive journalism, professional mass media activity can show, explain, explain the position of the “other”, so that it becomes less distant, less unacceptable, more tolerated where there is a prospect of avoiding collision and confrontation. Reducing the level of conflict-genicity of the social-communication space should become a special communication intention, which fits constructive journalism in particular.