促销对伊斯兰保险政策销售的影响

AL-Muqayyad Pub Date : 2020-12-25 DOI:10.46963/JAM.V3I2.201

Ermayanis Ermayanis, Nurse Fatimah Mz

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引用次数: 0

摘要

本研究旨在确定促销对PT. Asuransi Takaful Keluarga RO Riau代理北干巴鲁的伊斯兰保单销售的影响。这项研究的动机是伊斯兰保险公司的发展，无论是在资产方面，还是在影响保险单销售的公司贡献方面。本研究的问题是确定关系促进对保单销售的影响。本研究采用简单线性回归分析的定量方法。本研究的样本为49名受访者。根据部分检验(t检验)的结果，tcount为1.391 本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Pengaruh Promosi terhadap Penjualan Polis Asuransi Syariah

This study aimed to determine the effect of promotion on the sales of Islamic insurance policies at PT. Asuransi Takaful Keluarga RO Riau Agency Pekanbaru. This research was motivated by the development of Islamic insurance companies both in terms of assets and in terms of company contributions that have an impact on insurance policy sales. The formulation of the problem in this study was to determine the effect of the relationship promotion on insurance policy sales. This research used quantitative methods with simple linear regression analysis. The sample in this study was 49 respondents. Based on the results of the partial test (t-test), the tcount was 1.391

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AL-Muqayyad

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