Research on Localization of Japanese Enterprises in China Centered on the Localization of Talents

Japan’s direct investment in China began in the early stages of China’s reform and opening up. In the 1990s, it can be said that the influence of Japanese companies far exceeded that of other Asian companies. However, it is pointed out by some experts that since China joined the World Trade Organization in 2001, especially since the outbreak of the world financial crisis in 2007, Japanese companies in China have long been in the state of recession. The associations in China and Japan and the Japanese companies have also discussed in depth the reasons for this phenomenon. This paper analyzes the previous researches of predecessors and the survey data of foreign-funded enterprises in China to conclude that the lack of localization has become an important reason for Japanese companies to lose competitiveness in China. And among the localization of many aspects the most important one is the localization of talents. This thesis mainly analyzes the localization of talents in the Japanese companies in China, and mainly analyzes the problems existing in the localization of talents of the Japanese companies in China, focuses on the factors that must be considered by companies when they are implementing the talent localization strategy, and proposes suggestions for Japanese companies in China in the localization of talents. Keywords—Japanese companies; localization of talents;