创新能力与竞争优势:巴西公司案例研究

Adriana Marotti de Mello, W. N. D. Lima, E. Boas, R. Sbragia, R. Marx
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引用次数: 8

摘要

本文的目的是对公司如何通过其文化、资源、能力和组织间网络的使用来创造有利于创新发展的组织环境的辩论做出贡献。这些因素作为一个集合,被称为创新能力。为了实现这一目标,本文开展了文献综述主题,并通过案例研究对两家公司的创新管理过程进行了探索性研究,这两家公司都被认为是创新的,并且各自属于不同的工业部门。对实证研究结果的分析表明,创新能力建设对于不同类型的企业具有不同的意义,这些企业所处的细分市场具有不同的技术水平。更好地了解创新能力建设是如何在不同行业部门中发生的,可以帮助企业更好地配置资源,以利用其创新能力,从而建立可持续的竞争优势。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Capacidade inovadora e vantagem competitiva: um estudo de caso em empresas brasileiras
The purpose of this paper is to contribute to the debate on how companies create organizational environments conducive to innovation development, through its culture, resources, competencies, and the use of interorganizational networks. These factors, as a set, are known as innovative capacity. To accomplish this goal, a bibliographic review theme is carried out, as well as an exploratory research, conducted by case study about the innovation management process in two companies, both considered innovative, and each belonging to a different industrial sector. An analysis of the results of the empirical study suggests that the building of innovative capacity can have different meanings in different types of companies that act in market segments featuring different levels of technology. A greater understanding of how the building of innovative capacity occurs across different industry sectors could assist companies in better allocation of their resources to leverage their innovative capacity, and therefore building sustainable competitive advantages.
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