Identifying Critical Success Factors of Production Switching in Medical Equipment during Covid-19 in Indonesia: A Conceptual Model

∗Corona virus disease (covid-19) challenge the medical equipment supply in each country. The immediate-increasing demand drives industries to response with production's switching strategy – a temporary production on special needed items. With a 90% dependence on imports of medical equipment, Indonesia makes simplify the operational licensing and commercialization to drive industry to do so the domestic fulfilment also expect to reduce import number in the future. Moreover, the success of production switching is dependent on various factors. This study considers the case of production switching in medical equipment during covid-19 in Indonesia and identifies the critical success factors (CSFs) in its implementation. The CSFs are further validated with a set interviews on experts. The results of this study could be useful in the future for rapid-proper planning and decision making on disaster management also in manufacturing sector to adjust the business in dealing with new circumstances.