成功实施客户解决方案

G. Gudergan, Ralf Frombach, Norbert Skala, P. Thomassen
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引用次数: 1

摘要

如今,成功的企业将自己视为解决方案提供商。然而,很明显,在复杂的战略问题世界中引导企业是必不可少的。本文处理了一个整体的方法来管理不同的战略任务,成为或保持这样一个解决方案提供商。在这种情况下,企业不仅要以满足客户需求的方式开发产品和服务。此外,还需要关注人力资源、流程管理、市场营销、采购、物流等问题。下面,将介绍一个系统的方法,涵盖“发起”、“定位”、“价值创造”、“变革”和“绩效衡量”等主题下的所有战略任务。这种方法的附加价值是管理这些主题的相互作用,从而为从业者提供全面的战略管理工具。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Implementing customer solutions successfully
Nowadays successful enterprises see themselves as solution provider. Though, it is clear that navigating the enterprise through the complex world of strategic issues is essential. This paper deals with a holistic approach to manage the different strategic tasks to become or stay such a solution provider. In this context, an enterprise has to handle not only the development of products and services in a way to fulfil customer needs. Furthermore, issues like human resources, process management, marketing, procurement, logistic and so on have to be concerned. In the following, a systematic approach will be introduced that covers all strategic tasks under the topics of “initiation”, “positioning”, “value creation”, “change” and “performance measurement”. The additional value of this approach is the management of the interactions of these topics that leads to a holistic strategic management tool for practitioners.
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