Health in Digital Era 4.0: Analyzing Reader Engagement Rate on Instagram Account of Government Health Agencies

— In recent years, social media has become an essential part of governance in the Digital Era 4.0. The government health agencies, which are an element of implementing government affairs in the health sector, have also utilized social media in disseminating information related to health. Instagram is one of the media used by organizations to disseminate health information. Reader engagement rate can be used as a parameter in measuring the effectiveness of each health service in disseminating information through Instagram. This study aims to analyze the reader engagement rate of several government health agencies’ Instagram accounts by measuring engagement score. This study used web scraping techniques to collect data from Instagram such as the number of follower, like, comment, and post. The data was taken in one year, namely post data from 1 January 2019 to 1 January 2020, totaling 3689 data post from ten government health agencies' accounts. Based on the results of this study, the Government Health Agency of Central Java Provincial has the highest engagement score of 20,30. Therefore, it can be concluded that the dissemination of information carried out by the agency through Instagram can reach a number of readers more effectively than the other nine agencies.