Research on Inheritance Value and Development Strategies of Shaanxi Opera in Mass Media Era

As one of the excellent local operas, Shaanxi Opera is widely praised and also makes the cultural industry prosperous by virtue of the diversified communication channels of mass media. Therefore, Shaanxi Opera inheritance is of extremely important value in terms of traditional culture, aesthetic education, and cultural brand. However, the current inheritance is a mixed situation. On the one hand, the Zile league of Shaanxi Opera develops vigorously, professional troupes are sound and powerful, drama clubs emerge in colleges and universities; on the other hand, Shaanxi Opera also encounters some problems in the process of its inheritance and development. To carry forward the art of Shaanxi Opera in a better way, Shaanxi Opera cultural brand can be created starting from policy and fund, talent cultivation and theatrical pieces, theater