The Impact of Personality Traits, Group Identification on Courier Turnover Intention: Social Support as a Moderator

The turnover rate of courier employees remains high in China. The purpose of this study is to analyze the impact of personality traits, social support and group identification on courier turnover intention. Data were collected from 869 couriers, recruited from twelve representative express companies in China. SPSS 17.0 was used to explore the relationships among the proposed variables based on the hypothesized model. The results showed that personality traits are positively related to group identification while negatively related to turnover intention. Moreover, group identification is negatively related to couriers' turnover intention and plays a mediating role between personality traits and turnover intention. In addition, we found that social support moderate the relationship between personality traits and group identification. Personality traits of a person are difficult to change, but managers can reduce employees' turnover intention by providing social support.