消费者真的关心网购的风险吗?来自印尼在线消费者的分析

2012 IEEE International Conference on Management of Innovation & Technology (ICMIT) Pub Date : 2012-06-11 DOI:10.1109/ICMIT.2012.6225827

A. Hidayanto, Hamzah Saifulhaq, P. W. Handayani

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引用次数: 25

摘要

本研究旨在分析信任、关注和风险感知对顾客进行电子商务交易意向的影响。为了了解这些因素的影响，我们构建了一份在线问卷，并采用配额抽样的方法分发到各个网站和论坛。我们获得了101个有效数据，通过Spearman’s rho相关分析来确定各变量之间的关系，并通过通径系数分析来证明假设。有趣的是，印度尼西亚的在线客户在进行在线交易时，往往不认为风险会影响他们的意图。态度和感知行为控制对印度尼西亚在线客户进行在线交易的影响更大。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Do consumers really care on risks in online shopping? An analysis from Indonesian online consumers

This study aims to analyze the influence of trust, concern and risks perception toward the intentions of customers to conduct e-commerce transaction. In order to see the influence of these factors, we construct an online questionnaire and distribute it to various sites and forums using quota sampling methods. We obtained 101 valid data and analyzed them by using Spearman's rho correlation analysis to determine the relationship between each variable and path coefficient analysis to prove the hypothesis. Interestingly, online customers in Indonesia tend not to think risk as something that affects their intentions when performing online transaction. Attitude and perceived behavioral control had more influence on the online customer in Indonesia to conduct online transactions.

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2012 IEEE International Conference on Management of Innovation & Technology (ICMIT)

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