便利性和风险因素对手机银行采用行为的影响:信任的中介作用

Sukjeet Sandhu, Jin Kai, Ritwik Maity, Abidah Saad, Syarifah Mastura Syed Abu Bakar, Harpajan Singh
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引用次数: 0

摘要

在这个数字时代,各大金融机构都对手机银行进行了大量宣传,并积极推广。然而,之前的研究显示,年轻人使用手机银行仍处于早期阶段,尚未得到广泛接受。这些年轻人对手机银行的知识不太了解,对手机银行的安全性感到担忧。因此,本文旨在研究影响手机银行使用意愿的因素。我们对363名大学生进行问卷调查,并利用统计软件对收集到的数据进行分析。研究结果表明,感知便利性和感知风险对手机银行意愿有显著影响。此外,客户信任在这一联系中起着中介作用。研究结果为手机银行的进一步发展提供了科学依据。此外,手机银行业务的拓展应加强技术创新,丰富手机银行的功能范围,降低风险,改善用户体验。银行和移动运营商应加强合作,构建安全的移动银行操作系统平台,提高服务质量,为客户提供更好的金融业务支持。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Convenience and risk factors affecting mobile banking adoption behavior: The mediating role of trust
In this digital age, major financial institutions have given mobile banking a huge amount of publicity and are promoting it aggressively. Previous research has revealed, however, that mobile banking use among young adults is still in its early stages and has yet to gain widespread acceptance. These youths do not have a strong knowledge of mobile banking and are apprehensive about its security. Therefore, this paper aims to investigate the factors that affect mobile banking usage intention. We administered a survey to 363 university students and analyzed the collected data using statistical software. The research results show that perceived convenience and perceived risks have a significant impact on intention of mobile banking. In addition, customer trust plays a mediator in this linkage. The results of this study provide a scientific basis for the further development of mobile banking. Besides, the expansion of mobile banking business should strengthen technological innovation, enrich the range of functions of mobile banking, reduce the risks, and improve user experience. Banks and mobile operators should strengthen cooperation to build a safe mobile banking operating system platform, improve service quality, and provide customers with better financial business support.
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