蓝鸟出租车实施MDT感知效益初步研究

Y. Heryadi, R. Kosala
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引用次数: 0

摘要

本文对印度尼西亚领先的出租车服务提供商蓝鸟出租车现有的基于mdt的出租车调度系统进行了初步研究。基于全球定位系统(GPS)的移动数据传输(MDT)系统在蓝鸟出租车上实施的目的是为了减少乘客等待时间,减少出租车调度时间,提高乘客满意度。虽然许多国家对基于gps的出租车服务系统进行了大量的评估,但对印度尼西亚基于MDT等定位系统的出租车调度系统的实施却鲜有报道。本研究的总体目标是评估:(i)现有MDT系统的感知效益,(ii)现有MDT系统的使用水平,以及(iii)驾驶员对使用MDT的忠诚度。本研究的具体目的是考虑现有MDT功能知识的重要性。本研究的结果可望有助提高的士服务质素,特别是蓝鸟的士的服务质素。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
A Preliminary Study on Perceived Benefit of MDT Implementation at Blue Bird Taxi
This paper presents a preliminary study of the existing MDT-based taxi dispatch system at Blue Bird Taxi, the leading taxi service provider in Indonesia. The aim of Global Positioning System (GPS)-based Mobile Data Transfer (MDT) system implementation in Blue Bird Taxi is to address passenger waiting time reduction, taxi dispatch time reduction, and increase passenger satisfaction. Although numerous evaluations on GPS-based system in taxi service have been implemented in many countries, little has been said on the implementation of the taxi dispatch system based on positioning system such as MDT in Indonesia. The general objective of this research is to assess: (i) perceived benefit of existing MDT system, (ii) usage level of existing MDT system, and (iii) driver loyalty on using MDT. The particular objective of this research is to consider the importance of knowledge on existing MDT functionalities. The result of this research is expected to give contribution to improve service quality of taxi service delivery, particularly in the Blue Bird Taxi.
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