{"title":"印度尼西亚学生忠诚对服务质量和机构形象对学生口碑影响的中介作用。","authors":"Ririn Andriana, Widji Astuti, Edi Subiyantoro","doi":"10.31933/dijemss.v4i2.1592","DOIUrl":null,"url":null,"abstract":"Vocational High School competition is very tight, all institutions offer their own advantages to attract students. This study begins with the concept of Student Loyalty which is used to describe the mediator that links Service Quality and Institutional Image to WOM. Using the theory SERVQUAL by Parasuraman et al. (1991), the researchers used the Path Analysis model with SPSS 18. The number of respondents was 190 identified from 17 Vocational High Schools in East Java Province, Indonesia. The results show that Student Loyalty was unable to play a mediating role in the effects of Service Quality and Institutional Image on Word Of Mouth, and Institutional Image has a greater influence than service quality. Implications are discussed, and study limitations are noted for guidance in future research.","PeriodicalId":357147,"journal":{"name":"Dinasti International Journal of Education Management And Social Science","volume":"38 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2023-01-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"Mediation of Student Loyalty on the Influence of Service Quality and Institutional Image on Student Word of Mouth in Indonesia.\",\"authors\":\"Ririn Andriana, Widji Astuti, Edi Subiyantoro\",\"doi\":\"10.31933/dijemss.v4i2.1592\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"Vocational High School competition is very tight, all institutions offer their own advantages to attract students. This study begins with the concept of Student Loyalty which is used to describe the mediator that links Service Quality and Institutional Image to WOM. Using the theory SERVQUAL by Parasuraman et al. (1991), the researchers used the Path Analysis model with SPSS 18. The number of respondents was 190 identified from 17 Vocational High Schools in East Java Province, Indonesia. The results show that Student Loyalty was unable to play a mediating role in the effects of Service Quality and Institutional Image on Word Of Mouth, and Institutional Image has a greater influence than service quality. Implications are discussed, and study limitations are noted for guidance in future research.\",\"PeriodicalId\":357147,\"journal\":{\"name\":\"Dinasti International Journal of Education Management And Social Science\",\"volume\":\"38 1\",\"pages\":\"0\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2023-01-19\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Dinasti International Journal of Education Management And Social Science\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.31933/dijemss.v4i2.1592\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Dinasti International Journal of Education Management And Social Science","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.31933/dijemss.v4i2.1592","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 0
摘要
职业高中竞争非常激烈，各院校都提供自己的优势来吸引学生。本研究首先以学生忠诚度的概念，描述服务品质、机构形象与口碑之间的中介关系。采用Parasuraman et al.(1991)的SERVQUAL理论，采用SPSS 18的路径分析模型。调查对象为来自印度尼西亚东爪哇省17所职业高中的190人。结果表明:学生忠诚度在服务质量和机构形象对口碑的影响中不具有中介作用，机构形象的影响大于服务质量。讨论了研究的意义，并指出了研究的局限性，以指导未来的研究。
Mediation of Student Loyalty on the Influence of Service Quality and Institutional Image on Student Word of Mouth in Indonesia.
Vocational High School competition is very tight, all institutions offer their own advantages to attract students. This study begins with the concept of Student Loyalty which is used to describe the mediator that links Service Quality and Institutional Image to WOM. Using the theory SERVQUAL by Parasuraman et al. (1991), the researchers used the Path Analysis model with SPSS 18. The number of respondents was 190 identified from 17 Vocational High Schools in East Java Province, Indonesia. The results show that Student Loyalty was unable to play a mediating role in the effects of Service Quality and Institutional Image on Word Of Mouth, and Institutional Image has a greater influence than service quality. Implications are discussed, and study limitations are noted for guidance in future research.
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