Mobile Applications Use for Business Growth

The article aims to study the essence and prospects of using mobile application technology in the information space and modern business. The research is focused on the essence of mobile applications. It is found that the mobile application is a specialized software designed to work on smartphones, tablets and other mobile devices that is installed mainly through the official stores of the manufacturer or developer of the mobile operating system, and they are aimed at optimizing and solving user tasks. It is noted that there are several approaches to the technical implementation of applications for mobile devices, namely - native, hybrid, and progressive web. Among the most used types for businesses should note the main applications for automating processes, increasing productivity and collaboration, and providing online services. The functionality of mobile applications has been analyzed and several concepts for mobile management are presented and compared to create a model for effective mobile management as the main contribution of this paper. Conclusions are drawn about the feasibility of using mobile applications in the activities.