Analysis of the economic impact and perception of canyoning users in Extremadura. A gender approach

Adventure tourism has experienced significant growth in recent years and offers benefits to both rural communities and environmental conservation. Therefore, this study aims to characterize the profile, estimated expenditure, perception of economic impact, and satisfaction of adventure tourists visiting Valle del Jerte in Extremadura, Spain, for canyoning activities. Possible differences generated by the gender of tourists on these issues were analyzed. The sample included 673 tourists who practiced canyoning in Valle del Jerte. Statistical tests were used to analyze gender differences in variables such as means of transport used, intention to spend, type of expenditure, and need for public investment. Significant differences were found in the gender of the participants, with men having the highest expenditures. These findings are relevant for public and private organizations as well as for the local community, as they allow them to offer more adequate services to tourists who carry out these activities and attract more visitors.