Education Consumption: New Model for Russia and China

— Urban family consumption in China includes such important issues as children’s education. Interestingly, an education consumption model in Chinese families includes such expensive and inspiring features as studying abroad. However, it is necessary to point out that expensive European and North American schools and universities are still beyond the reach of many Chinese families. Driven by the crave for a better future for their children, more and more mid-level income Chinese families choose Russia as an overseas studying option for their children. Several of the most exciting questions raised in the paper are as follows. How is it possible for Russian universities to offer better studying conditions for Chinese students without big money supply from official educational authorities? Should Russian universities change their educational culture to better suit Chinese demands? How is it possible to observe a fragile balance between Russian national educational culture and learning conditions expected by Chinese students abroad?