An empirical factors that influences the adoption and selection of internet service: An exploratory study in higher education

The purpose of the study is to investigate and identify the key factors that influence the adoption and selection of internet by students studying at the HE (Higher Education) institution. These factors determine the selection of the Internet Service Provider (ISP) and the time duration they are going to use their services. The research paper in an exploratory study that will assist in identifying the key factors that defines internet access quality and help the educational institution to improve the internet quality standards according to the inspirations of the students. In order to conduct the research, data was collected from 280 students who are using Internet at the HE institution and play a vital role in the selection of the service at their home or work. The findings from the research clearly indicate the factors that influences the adoption and selection of Internet services are based on cost of the service, bandwidth of the connection, reliability of the service, availability, and flexibility of the service are the key factors that influence the decision making process in the adoption of internet service.