Impact of Covid-19 on Consumer Behavior of the Population in the Digital Era

This article demonstrates the results of comparative and analytic analysis of the variations in consumer behavior in the digital period during the Covid-19 pandemic. Through Google Trends, the dynamics of trends that change consumer demand in research categories have been investigated. This practical study was conducted and used based on the analysis of consumer behavior changes and advantages in the tendency of tourism and recreation in the sociological survey conducted among citizens of Azerbaijan Republic in order to study the potential effect of the COVID pandemic on the tourism sector. Based on the results of the research, the more intensive use of digital tools, which creates challenges for the progress of marketing in the digital environment and results from them, is growing incredibly fast after the COVID 19 pandemic and remains at the same high level of demand even after the easing of restrictive measures. Based on the results, an algorithm for establishing relationships with consumers in the digital era and increasing their stability level is offered. The outputs of this paper take advantage of the implementation of marketing objectives of various levels of business structures, policy makers, government representatives. The object of this paper is to investigate the influence of the COVID-19 pandemic on the consumer behavior of the population in the digital era in the Republic of Azerbaijan.