An Analysis of Deposits and Lending Behaviours of ICICI Bank

A sound and effective banking system is the backbone of an economy. ICICI Bank is India's second-largest bank with total assets of ` 4,062.34 billion (US$ 91 billion) at March 31, 2011 and profit after tax ` 51.51 billion (US$ 1,155 million) for the year ended March 31, 2011. The Bank has a network of 2,752 branches and 9,225 ATMs in India, and has a presence in 19 countries, including India. In order to compare and analyze various deposits of ICICI Bank over a period of time, percentage methods, co-efficient of variations, linear trend and compound growth rate have been used. The secondary data collected through internet, books, newspaper, journals records and brochures from 2008-09 to 2017-18. The study examines the growth of deposits of ICICI bank in head office and branches. The objectives of the present study are: To find out the trend and growth of deposits of ICICI bank in head office and branches during 2008-09 to 2017-18. To study the employee engagement of ICICI bank. To assess the product and services offered by ICICI bank. It is found that the trend co-efficient was found to be statistically significant for deposits of ICICI Bank in branch offices. It indicates, on an average, deposits of ICICI Bank in branches had increased by 0.1502 percent per annum. The value R2 indicates that the 85 to 81 percent variations in dependent variable explained by time variable. ICICI Bank achieved competitive advantage by enabling rapid roll out of new products, faster customer service and reduced time-to-market, to cater to the ever-growing needs of customers. Its open architecture and flexibility has enabled easy integration with multiple systems. ICICI Bank positioned itself as technology-savvy, customer-friendly bank. Thus, ICICI Bank accords utmost concern to customer satisfaction by offering innovative and need based financial products and services using state-of-the art technology. Thus it can be concluded that the perceptions and experiences of the customers on the technology deployment in ICICI Bank was in favour of up gradation of technology.