新冠肺炎大流行期间,千禧一代和Z一代如何组织旅行

K. Perčić, Nada Spasić
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引用次数: 7

摘要

本文的主题是千禧一代和Z一代作为旅行者在组织旅行时的消费行为。本文通过实证研究,于2021年5月进行了在线问卷调查,重点研究了上述几代塞尔维亚人在COVID-19大流行之前和期间组织旅行(通过旅行社或自己)的方式,以及大流行期间住宿的选择,以及受访者对COVID-19护照旅行的看法。本文的目的是发现旅行者在新情况下组织旅行时的偏好和意见,以及研究千禧一代和Z一代在大流行之前和期间作为旅行者的行为是否存在差异,以便为旅游和酒店组织的营销决策提供重要信息。近四分之一的世界人口由千禧一代组成,他们与Z世代一起构成了当前和未来对收入贡献最大的力量。塞尔维亚的这一人口越来越少选择旅行社的服务,特别是在大流行病期间,而组织自助旅行的这几代人的人数正在增加。定量统计方法采用描述性统计(频率分布)和比较统计(Pearson ch2检验)对所得研究结果进行分析。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
How Millennials and Generation Z organise travel during the COVID-19 pandemic
The subject of the paper is the consumer behaviour of Millennials and Generation Z as travellers in organising their travel. Through empirical research, conducted with online questionnaire in May 2021, the paper focuses on the way the above-mentioned generations in Serbia have organized travel (through a travel agency or on their own) before and during the COVID-19 pandemic, as well as the choice of accommodation during the pandemic, and the respondents' opinions on travel with COVID-19 passports. The aim of this paper is to discover the preferences and opinions of travellers when organizing travel under the new circumstances, as well as examining whether there are differences in the behaviour of Millennials and Generation Z as travellers before and during the pandemic, in order to provide significant information for the marketing decision making of tourism and hospitality organisations. Almost a quarter of the world's population is made up of Millennials, who, along with Generation Z, make up the current and future force that contributes the most to the income generation. Members of this population in Serbia are less and less opting for the services of travel agencies, especially during the pandemic, while the number of passengers of these generations who organize self-directed travel is on the increase. Quantitative statistical methods-descriptive statistics (frequency distribution) and comparative statistics (Pearson ch2-test) were used for analysis of the obtained research results.
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